Drafts

Strategic Enrollment Management Plan eLearning-Draft Official document

Goal 2: INCREASE ONLINE STUDENT ENROLLMENT

Core Theme 4: Access & Diversity

Objective: Double online student enrollment by 2020 by increasing 15% per year compounded annually for ten years while maintaining in-person enrollment by improving fully online student intake and enrollment, financial aid, and payment services.

Benchmarks: [change to online-only numbers instead of eLearning numbers ]

Strategies:

1. Improve intake of students online by: > 2.Improve financial aid delivery by:
 * Implementing required college email account for students and issue at time of admission or application
 * Developing online application forms with e-signatures for all students, including students with disabilities and veterans
 * Implementing a student communication tool for prospective and admitted students
 * Adopting third party admissions and enrollment system that is accessible via mobile devices.
 * Leveraging the existing FAM system to automate financial aid processing
 * Developing strategies for managing financial aid more strategically for the institution

3. Develop eCommerce capacity, including the ability to accept payment for all services, including using a foreign credit card and direct deposit of financial aid funds.

4. Improve advising by:
 * Expanding existing eAdvising and offering a more robust online advising system, including self-help advising tutorials, live chat, email, and telephone advising
 * Adopting an automated "early alert" system and developing intervention strategies for "at risk" students.

Primary Contact: Ann Garnsey-Harter, Director of eLearning.

**Objective:** Double student enrollment by 2020 through increasing online FTE enrollments by 20% per year compounded annually for ten years while maintaining in-person FTE enrollment. **Benchmarks:**
 * || ** Online FTE Enrollment ** || ** % Growth ** ||
 * Base Year || 788 ||  ||
 * Year 1 || 946 || 20% ||
 * Year 2 || 1,135 || 20% ||
 * Year 3 || 1,362 || 20% ||
 * Year 4 || 1,634 || 20% ||
 * Year 5 || 1,961 || 20% ||
 * Year 6 || 2,353 || 20% ||
 * Year 7 || 2,824 || 20% ||
 * Year 8 || 3,388 || 20% ||
 * Year 9 || 4,066 || 20% ||
 * Year 10 || 4,879 || 20% ||

See Strategic Plan format for this same information